Nature Fresh is all about caring and sharing. We love to involve our growing family of customers in every aspect of our business. Thanks to them, we have been able to stay ahead of trends and provide information as well as products, sometimes year before similar items appear on the shelves. Thanks to the media, we have been able to broadcast as well as publish our ideas and receive feedback from the public. Our first encounters with the SABC (Women’s World) and TV were in 1996 when we spoke out about fluoride in the water as well as toothpaste. Even today, people are ignorant about the adverse effects fluoride have on teeth. We also were pioneers of low-cost calcium supplementation, natural hormone regulation (without applying progesterone), of coleus and iodine.